Johanna Huarachi

Selected as 1 of 181 from 1,500+ applicants to lead 4 hands-on workshops for ~30 students each, focusing on AI-powered design tools like Figma Make and Figma AI.

Grew the campus design community by 25% in event attendance through strategic workshop programming, event graphics, and peer outreach initiatives.

Co-led Figma's national student designathon, FigBuild, managing a $5K+ budget and facilitating 3 impactful design sprints.

Designed and shipped a nonprofit website end-to-end as the sole designer, supporting an active fundraising round with new events, gallery, and brand refresh pages.

Conducted 8 user interviews and observational research to inform site architecture and visual direction, resulting in a 35% traffic increase and 3-minute average session duration within 30 days of launch post-deployment on Framer.

Mentored 24 students through prep and critiques, providing guidance on visual design, typography, and accessibility best practices.

Co-led the redesign of a visual flight map for 130+ airlines, reorienting the interface around fare discovery workflows and testing concepts with interactive Claude Code prototypes, improving fare findability by 30% and reducing map abandonment by 45%.

Crafted AI-chat components and directed design strategy for an airline pricing platform overhaul, making complex pricing data intuitive for 45% new industry analysts and securing stakeholder sign-off on conceptual designs.

Defined the branding system and redesigned bill-splitting/expense tracking flows as sole designer, cutting core task time from 4 minutes to 30 seconds through iterative Claude Code prototypes and validation with 11 users.

Partnered with developers to identify and resolve flow bottlenecks via QA and component iteration, reducing user abandonment by 40%.

Delivered 40+ digital assets for the Biden-Harris campaign and Democratic initiatives, including social posts, banner ads, email graphics, event materials, and merchandise, adapting to a live brand transition.

Drove a 22% increase in engagement across Instagram and TikTok by delivering accessible, on-brand content at high volume, managing concurrent deadlines, integrating feedback, and ensuring WCAG compliance.